Commissioned to celebrate a new line of cosmetics, this animation sequence follows the the transformation of a single product into a sea of floral patterns and textures. Made to measure in high resolution (4K), the sharpness of detailing creates a hyper-real, Alice in Wonderland-esque kaleidoscope. The animation was screened in-store in shops across Europe.
Format: 4K, 40 sec.
Design, direction and animation: Tal Rosner.
Commissioned by Skrapic Consulting for Dior France, UK-France 2011.